Mobile Phone

HTC adjust distribution way to prove their sales preference

HTC is using a variety of advertising units to promote its products on including Rolling Stone and . is cutting its by almost a quarter in order to stave off bad results, but its new One max isn't capturing buyers' interest.

Sources said the 's UK distribution review was prompted in part by concerns that HTC's are not being promoted forcefully enough by its existing distribution partners.

HTC is considering a major overhaul of its distribution strategy which could see it sign a distribution deal with Micro-P.

The move follows a swingeing review of HTC's distribution channels as part of the manufacturer's to claw back marketshare in the UK after continuing to lose ground to rivals Apple and Samsung.

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